Dogbone Design Studio is a Los Angeles based designand development bureau offering services within branding, design for print and digital, illustration, Photography and Art \Direction.
The team at Dogbone Associates brings experience, creative excellence and superior innovation to the creation, design and building of modern brands.
360º BRAND DESIGN: brand positioning, brand naming, logo design, corporate identity, brand innovation and brand standard maintenance.

ADVERTISING: creative and art direction, casting, photoshoot production, alternative advertising, retouching and post-production.

GRAPHIC DESIGN: full-service collateral design, signage system and navigation design, broadcast graphics, editorial design, print and artwork production.

DIGITAL DESIGN: full-service internet creative direction, design and technical implementation.

PACKAGE and PRODUCT DESIGN: packaging creative direction and design, shelf-impact optimization, packaging production art and file preparation, rendering, comp and model production.
Dogbone Design Studios
5345 San Fernando Road West
Los Angeles, CA 90039
310.598.2771
info@dogbonestudios.com

06.07.12 - Los Angeles Custom Web Design Make Can brand a product or service.

Los angeles custom web design firms have a lot on their plates. The days of design a pretty page is all but gone. Now clients, personal website owners and website directed to ecommerce alike, are looking to Los Angeles website design companies to rank them for success.

There are some key points to establish before a website can be successfully launched on line.

Target audience:

Who is the target audience? This determents use of keywords used by the potential visitor as well as establishes a direction for design. How the site looks will either attract or alienate an audience. It is not enough to obtain a high ranking on a search engine through keyword use, once the visitor finds and opens the site, it must have elements that the visitor enjoys.

Purpose of website:

What is the site intended to do? Is it there to sell something? It that’s the case a website design firm in Los Angeles must make the site look and feel as professional as the product of service it is selling.  This is an important element in any design, and the internet is a particular medium with a particular following. Knowing how to brand a site, design it for a pleasant experience, requires the site to present itself according to the needs and interest of the visitor.

Custom website design firms in Los Angeles have to consider these elements in order to make their sites valuable.

Traffic:

Without traffic a site will site under and enormous stack of other sites never to be reviled to the prowling internet user. And that will not look to good to the Los Angeles website designer who created it. Traffic online is comparable to the foot-traffic on Main St. in the real world. It would be a mute point to open a café on a deserted island, and that’s exactly what most online sites are doing by launching websites without looking for ranking on search engines. The process by which a site makes to Main St. online is through SEO search engine optimization. Without it, they may as well be lost at sea.

Los Angeles websites are in high demand, but so is the quality of design and the measured success of the site. What determines success is a personal subject, but in most cases, particularly when it comes to ecommerce, success is measured in dollars and cents. A Los Angeles website design firm can throw in the kitchen sink when it comes to designing a website, but at the end of the day the client is going to hit the ceiling if the site does not generate a return on investment and a trip to Cancun.

Website design in Los Angeles and across the country for that matter, have to balance their work between feeding the technical aspect and the social element of the internet user in order to achieve any success online.

The internet has created much skepticism, no one knows truly how they are dealing with and that creates an uneasy feeling amongst the people doing business online and off. This skepticism has also raised the bar of success, for those working in this field. The online business owner has a “prove it” attitude, which can be diverted with experience, talent and skill. If a designer can showcase some of his work to a potential client, the client may be more open to the designer’s suggestions and may even understand why precious time is spent on the optimization end of a well created and design site.

Custom website design in Los Angeles would seem to be somewhat redundant, since most professionally designed sites are custom. When you consider all the research, consultation and unique design that takes place for a designer to meet the needs and wants of a web owner. And let’s not forget the needs and the wants of a sites visitor, which also has to be considered and met.

Custom design is part of the package, unless a site owner decides to venture into this field using a free template, and then wonder why the site is not bringing in money.

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