Web development providers, in Los Angeles, know that what an online business owner wants in not always what they need to have a successful business. More often than not, a web owner wants to open his site and see a beautiful, artistic, flashy page, much like a store owner would on the best side of town. There are many similarities to owning and online business and owning a business on a fabulous commercial street with lots of foot traffic.
We could say that the main difference a business owner faces when running an ecommerce site, is that unlike the real world business owner, the online entrepreneur has to build his business brick by brick and then put it on Main St. or as they say in this industry, the first result page of a search engine.
Getting that point across to the online business owner is easier said than done. A website development company in Los Angeles has to try to take care of this end of the construction done, while at the same time satisfying the clients want for design.
How to determine need
What is the purpose of the web site?
What will the internet user need, at his/her finger tips in order to achieve their goal?
Does the site sell a product or service?
Is the site need a shopping cart and a payment method?
Does the site require a catalog to show product or service being sold?
How is that catalog going to be presented?
How much content does the site need in order to satisfy the visitor?
Will the client need real time information, (rental availability for example)?
How much content and keywords does the site need to ensure search engine exposure?
A lot goes into a web development project in Los Angeles, more than the average person would ever imagine. It’s not surprising, since free do-it yourself websites are offered by every search engine. Of course not much is mentioned about the technical development of the site. Without this process, a website would get buried under the thousands of other sites competing for the same traffic.
It’s quite common for a web owner to seek the professional advice of a web developer, once their current site proved unsuccessful. Most of the time a web owner will start with the eye candy side of the business and ask for guidance with the technical aspect when all else fails.
The worst part of a beautifully designed, unproductive site, is the frustration and disappointment it creates for the business owner, particularly when it could have been avoided by a professional web development company in Los Angeles.
One of the most overlooked key components of a website is use of content. If a website is launched with the intention of attracting visitors, (and I haven’t heard of anyone that has an intentional secret site), they must have enough content to attract the attention of search engines in order for the site to be exposed. Google indexes a site by reading its content, not by how cute they are. In other words, a successful website must contain content for the technical end of the internet to function. The design element is strictly for the human visitor. The question is which is more important, design or construction? The answer is both.
In order for the internet to be a success, a balance between tech and design had to be established. No doubt they did just that.
A web owner needs to take a look at his budget and decide if he wants to create a website that produces traffic or a website that looks pretty to no one.
It’s almost like what came first the chicken or the egg? In business, the main focus has to be on location, product or service offered and traffic (paying customers). Once the business begins to turn a profit, the store (website) can be decorated, a fresh coat of paint, a beautifully decorated window and pictures on the walls.
In order to get a good location on the internet, consult with a web developer from the onset of the site. Work closely with an SEO who will know how to research your market and understand what, and how people are searching your particular product or service. A web developer will find valuable keywords and know how to incorporate the keywords into a content rich site.
This will attract the attention of search engines that will expose your site to the internet user when they type in what they’re looking for on the search tab.
Once your site is constructed for functionality and for maximum exposure to search engines, the process of design will complete the site making it search engine and human friendly.